HCP/Aboard Publishing
Custom Publishers: Specializing in travel industry solutions.
WHO ARE WE?
We're HCP/Aboard Publishing, a multi-disciplinary custom publishing and promotional company that leverages years of experience in the travel and tourism industry and our position in the larger media universe on our client's behalf.
 We create English and Spanish language award-winning in-room hotel books, in-flight magazines, destination guides and web sites as well as turn-key marketing and communications programs and the sales and promotional machines behind them. Our clients include; the St. Maarten Hospitality & Trade Association; the Bermuda Hotel Association; Charleston, South Carolina; The British Virgin Islands Chamber of Commerce & Hotel Association; Central America; Curaçao Hotel And Tourism Association; De Palm Tours - Aruba; The Greater Miami Convention & Visitors Bureau; The U.S. Virgin Islands Hotel & Tourism Association; The Los Cabos Hotel Association; The Puerto Vallarta Hotel Association; Hyatt Hotels & Resorts; Puerto Rico; The Dominican Republic; TACA with routes throughout Latin America and American Eagle Airlines with service to the USA, Canada and the Caribbean.
Over 35 million travelers read our print material each year.
WHAT MAKES US BETTER?
It's who we are — the people who actually do the care and feeding of every HCP/Aboard Publishing project. We come from all sides of the travel industry, including cruise lines, airlines, hotels, CVB/tourism boards and destination management organizations. We also bring years of custom print and web publishing experience to the table. And it's the leverage we bring to bear by virtue of our corporate influence. Plus, we are nothing if not passionate about what we do.
Let us show you the power that comes from being part of one of the largest media organizations in the United States. What it means to leverage the international advertiser. What happens when smart, driven and resourceful people put their heads together on your behalf. We could talk about our years and years of combined experience, but we think it's better to talk about who we are as it relates to what we do, how we do it and, most importantly, what that means to you.
Go ahead. Leverage us.
OUR COMPANY
HCP/Aboard Publishing, is a Division of Aboard Publishing, Inc., which is a subsidiary of The McClatchy Company, the nation's third largest newspaper organization, owning 30 daily newspapers in 29 U.S. markets. These markets are growing 50 percent faster than the national average. In each of its daily newspaper markets, McClatchy operates the leading local website, offering readers information, comprehensive news, advertising, e-commerce and other services. McClatchy-owned newspapers generate more than 38 million unique visitors per month (Source: Omniture, July 2009).
That's a lot of access.
So let's break this down into meaningful terms. With access to The McClatchy Company, we have RESOURCES. Lots of them. We can (and do) leverage our position in the greater company by tapping into everything from audience, advertising sales, marketing expertise, content and research, to photography and distribution. What does this mean to you? Simply that, as a HCP/Aboard Publishing client, our resources become your resources.
Go ahead. Leverage us.
HOW TO LEVERAGE US
 HCP/Aboard Publishing has built its reputation by building custom publishing solutions. In many cases, we have built them from scratch, starting with nothing but ideas and energy. In other cases we have undertaken complete publication re-models: re-defining style, content and overall strategic direction. Other times, we take an existing publication and apply our considerable marketing expertise to bulk up its bottom line and maximize its market position.
What can we do for you?
What if you could have ALL of our resources working in perfect concert - each multiplying the other's effect exponentially to put your publication and brand exactly where the market, the times and your strategy dictate. That's when HCP/Aboard really begins to shine.
It's more a function of your needs than anything else.
There are some things that EVERY one of our clients get: energy, creativity, drive and dedication. Beyond that, what goes into a project is as unique and as particular as your strategy demands. Yes, we research and design. Yes, we produce and sell. Yes, we market and promote. But it's often the subtleties of a project that can make the big differences. Things like the personalities and compatibilities of the added-value partnerships, or how the nuances of language and design set you apart and into the readers' and advertisers' minds and agendas. And how this process — these people — are going to generate the highest quality product and the best strategic results on your behalf.
How will HCP/Aboard Publishing apply our resources to your project? With considerable — there's that word again — leverage.
Learn more about
HCP/Aboard Publishing products or call us for personal assistance:
HCP/Aboard Publishing
One Herald Plaza, 4th Floor, Miami, FL 33132
Tel: (305) 376-2686 Fax: (305) 995-8108
Contact Us
Go ahead. Leverage us.
Visit our web sites to see how we connect advertisers with affluent travelers
www.ExperienceBermuda.com
www.DiscoverCentralAmerica.com
www.DiscoverCharleston.com
www.DiscoverUSVIMagazine.com
www.Experience-Colorado.com
www.ExperienceCuracao.com
www.ExperienceDominicanRepublic.com
www.ExperienceLosCabos.com
www.ExperienceRivieraMaya.com
www.ExperiencePuertoRico.com
www.ExperienceStMaarten.com
www.ExperienceBVI.com
www.EagleLatitudes.com
www.ExploreTACA.com
www.CaymanAirwaysSkies.com
Our partner links:
www.Hyatt.com
www.MiamiHeraldAdvertising.com
www.Herald.com
www.McClatchy.com
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